The emotional connections individuals make with brands through sight, sound and motion are indisputable. We’ve seen it with television and entertainment systems. But as technology continues to advance, customer experiences are moving away from just what people see to immersing them in the brand experience itself. One technology that is truly tremoring up the landscape is augmented reality (AR), which superposes an image onto a user’s view of the real world and improves it with sound, touch, and even smell. Augmented reality is an experience that blends physical and digital environments.
Augmented reality (AR) is a trending technology right now, and it’s only going to get huge as AR ready smartphones and other devices become more available & affordable around the globe. Indeed, AR is blurring the lines of reality. Right now, the most famous example of augmented reality in the mobile app Pokemon Go, which was released in 2016 and quickly became an inevitable sensation. This game allowed participants to locate and capture Pokemon characters that popped up in the real world—on your roadsides, in a fountain, even in your own kitchen sink.
To elaborate on the role of AR in today’s time, here are the top five trends that will build the coming age of augmented reality over the next decades and may inspire you on your own business innovations:
Trend 1: Augmented Reality Helping the Retail Industry
Based on a report from Gartner, at least 100 million users were expected to utilize AR-enabled shopping technologies by 2020, which is one of the best retail & eCommerce trends of this year. The boom in cell phones that deploy AR means the sector is now occupied by sturdy and well-developed technologies. Developers, retailers, and consumers are now easily using them as part of their daily lifestyles.
Makeup, fashion, and lifestyle companies & brands all work towards gaining significant look & feel with customers by the active implementation of new-age technologies that handle facial recognition. Their efforts are also centered at local lighting conditions and provide customized opinions to their users. Virtual assistants will also considerably changed the buying experiences for the customers.
Trend 2: AR for Navigation Services
One of the best-used cases for augmented reality technologies is indoor navigation, and 2020 is going to be the year that the average consumer gets their first real taste of its capacity. Users have already gotten well accustomed to maps services from both Google and Apple to get going outside, but indoor navigation stands to be the use case that blows the users away. In August 2019, Google launched a beta version of its AR walking routes feature for Google Maps that will be accessible to AR-friendly iOS and Android mobile phones. Users can simply take out their phones, point their cameras, and seek details about surroundings featured in real-time. Google’s software is likely to move ahead of the mobile phone space and include incorporation with smart specs.
Trend 3: AR-Based Solutions for the Enterprise
Improvements in prototyping, testing, troubleshooting, and quality control are expected to emerge from this trend, too, as workers will be able to make on-the-fly comparisons of real-world items against available documentation and specifications. Jobs that call for employees’ hands to be free will also help significantly from AR headsets and glasses. Smart glasses are at present have reached a stage where buyer solutions are likely to be a few years away. Army, healthcare, and enterprise solutions, however, have started to prove the value of combining AR with headsets and smart glasses.
Trend 4: Augmented Reality & Artificial Intelligence
Augmented reality (AR) and artificial intelligence (AI) are the two most prominent technologies made accessible to mobile app developers. Artificial intelligence and Machine learning are the fastest growing sectors in technology. Cumulating them together with Augmented and Mixed Reality is a natural extension of many of the things that are best suited to AI and ML, particularly computerized vision. Likewise, the proficiency to create human-machine processes that handle crucial problems like disease diagnosis has tremendous abilities to improve findings that would benefit humankind. Augmented reality and artificial intelligence are unmistakably distinctive technologies, but they can be used together to create unique experiences & add to the lifestyles of the people.
These technologies are separate but complementary to each other. Smaller, faster, and more precise AI models will be the engines of AR practicality, given their precise ability to track and understand the 3D world. They’ll also continue to enhance AR experiences, adding effects and interactions to AR scenes.
Trend 5: Potential of Web-based Augmented Reality
Web-based Augmented Reality, which is an Augmented Reality experiment held within a webpage. A great example of WebAR is AR Business Cards, showcasing the potential of WebAR, which is limitless.
WebAR allows brands to get innovative at the best levels and be reactive to the technology that was previously considered restrictive. Augmented Reality is one of these technologies that saw restrictive beginnings, so we’re only now starting to see the real use-cases for it within all economies. This kind of growth initiations to AR opens up a world of possibilities and allows organizations the opportunity to be quick-witted with their AR business explorations.
Apptread being a software development company indulges in the emerging technologies to provide cutting edge solutions to the clients. Connect with us to know how you can deploy a custom AR-focused system for your business and drive exceptional returns while blowing the minds of your users.