The scope of digital innovation is rewriting the norms of the business. Talking about the present, companies are more data-driven than ever. Disruption in digital technology is increasingly changing how enterprises stay competitive in a global, connected economy. From e-commerce to manufacturing and financial services to healthcare, IT services to travel & hospitality, organizations are pushing to reinvent themselves. The future is digital but pursuing a path of successful digital transformation can be a difficult journey. It depends upon a crystal clear vision of the destination and a well-refined route towards achieving business goals.
Digital transformation is not just about leading from a traditional approach into a digital one, but completely transforming the way a business, with a combination of latest technologies, human resources, and operations to become more efficient, increase revenue, with better consumer experience, entering new markets or disrupting existing ones.
Why Digital Transformation is Essential for Businesses?
With 2020 turning out to be one of the most chaotic years in recent history, more and more industry experts are acknowledging that digital transformation for business is no longer an option. Just a few months back, it may have seemed like companies were still planning to implement digital strategies and technologies into their workflow. But today, with traditional communications and marketing channels virtually eliminated, only businesses with digital assets and frameworks can hope to survive and prosper.
But even though more businesses are now aware of the urgency to bring their operations into the digital age of technology, figuring out the right approach and adopting the best practices can be a challenge. The silver lining is that the unavoidability of the current situation makes this a perfect opportunity to make digital transformation a top priority and come out on the other side better and stronger than before.
Also Read: COVID19 leading to the rising of e-Commerce
Strategies Company can Adopt for Digital Transformation:
Identify digital transformation objectives:
Define the organization’s level of digitization and try to configure the current goals with long term prospects. Each organization, with different needs of digitalization, has a slightly different set of transformation targets, but this is a vital step towards organizational synergy.
2. Taking up a custom digital transformation approach:
Set a definite objective and build an attainable transformation plan which will include choosing areas of advancement and starting to integrate digital systems from those areas. The transformation measures should be taken one step at a time, or business may fail because of actions taken with haste.
3. Decide on the necessary technologies required:
Emerging technologies like Cloud, IoT, Analytics, AR/VR, AI, ML are a vital driver for a successful digital transformation. Organizations should research and decide on which set of technologies would be the best fit for the organization.
4. Establish skilled technology leadership:
Without leadership support and guidance, transformation projects usually tend to be a failure. Having a CIO within the organization that is strongly supported by the leadership team and has a business impact of digital transformation as a performance indicator can be the difference between a successful and unsuccessful transformation.
5- Integrate a digital culture among the organization: Integrating the human resources with the digital culture will help in adapting the change easier with each process in the firm operating agile. Without cultural transformation, the company would miss keeping up with the next technology revolution and then require another major transformation effort and resources to catch up.
What are Digital Transformation Best Practices?
1. Synchronized Efforts
When organizations plan to implement an agile process, the IT department and company’s management should go hand in hand, together on the project to build a stronger organization for long term success.
2. Align cultural shift from Start
The cultural shift is a must for digital transformation so that any failure chances can be avoided. To achieve cultural change across the organization, communication about the digital transformation, and having initiatives to digitize the culture such as prioritizing agile transformation, design thinking, and experimentation.
3. Sharing the Clients’ Perspective
Organizations mostly decide to sell an experience rather than a product/services, once they initiate digital transformation. Establishing an effortless interface to interact with clients is an essential tool to be a support service during the purchasing process and aftersales.
4. Leverage the new-age technologies
Companies have revenues to sell service costs and try to sell outsourcing services instead of the latest technology which reduces the need for outsourcing. You should ensure that you are getting the right set of technology during the digital transformation.
Apptread, being a custom software development & cloud services company defines digital transformation for your company looking at the desired goals your organization needs to achieve. Our solutions help you to enable it by taking a refreshing look at your business, the competition, and your customers, and putting a required digital transformation strategy in place will put your company on a solid base—now and in the future.
To see how Apptread can help you navigate your business, connect with us at firstname.lastname@example.org