8 Reasons Why Website Maintenance is more important

8 Reasons Why Website Maintenance is more important

Whenever you buy a new car, you try to keep it as shiny as your prized possession that requires timely maintenance. Just like the car, when it comes to a business website, it is a treasure that any organization needs to guard and uplift to maintain incoming revenues. Website maintenance is so much more than fixing the occasional broken link or updating an outdated plugin and has a huge impact on the factors that define your online business.  

Trying to maintain your website is just like trying to fix your own car. Some of us do know some knacks to fix these prized possessions, but many out there are not fully equipped. Hence, hiring a professional for website maintenance services is a smart move that can yield hiked revenues & support your business. Creating a visually captivating, user-friendly, platform responsive, and adaptive website is a great first step for your target audience to know your business exists. But regular maintenance is an utmost requirement if you want your business to grow and prosper.

Here are our top reasons why website maintenance is important for your business.

1. Security From External Breaches

Security is the topmost priority when it comes to website maintenance. Many organizations make it to the top of headlines as their website has a security breach that they can’t put out. Hackers all around the globe target the website that has a vulnerable code that can be easily breached and exploit business opportunities.  Organizations looking for website maintenance services generally look for a partner who is competent enough to keep your website updated with the latest security releases & safeguard your website from external threats.

2. Updating Fresh Content

The clients keep on visiting your website when it’s continuously updated with fresh content. Businesses feeding their clients with the latest information & content has better impressions & revenues than the ones who don’t.  If you’re not regularly updating your website, you are conveying to the potential clients that you are not paying attention to their requirements & needs.

3. Enhance User Experience

The official website is the public image of your business. It is generally the first impression that helps you turn your potential client to connect you for a relevant business opportunity. If the business website is not regularly updated, the client might explore business with your competitors. A malfunctioning website is a reason why your brand is unable to match its potential & why existing clients are exploring new options. It is essential to routinely examine the look and feel of your website and update it to match your corporate image. This activity can help you retain the existing clients & acquire more in less time.

Also Read: Steps on how to choose the right Software Development Partner

4. Reach Every Client

In the digital age, when the clients can be aware of your product by just surfing through the internet on their mobile phones, it is very easy for you to reach every potential client. Mobile browsing changed everything and creating beautiful websites & maintaining them has been a high priority for businesses to keep running.  The web designs need to be sorted for every screen size & hence, maintaining and giving an engaging user experience can help your business acquire a good reputation. With each advancement in technology, web designs face a new obstacle every day. Website maintenance boosts your business’s online visibility that will endure new changes on the internet.

5. SEO Ranks & Website traffic

Adding new content to your website can help you generate traffic & build up your online presence, thereby, boosting your SEO Ranks. The role of your website maintenance partner is to make sure that the content that is updated is relevant to your business. The frequency of the updates on your website can help you have better rankings. The search engines reduce your rankings when they see that the website is not updated frequently or they can even take down your website if they suspect it is infected with some malware. The highly advanced platforms like Google can even help your audience locate your website based on their past research.

Did you know? The average cost spent for website maintenance each year is $400 to $60,000.

6. Website Speed

A well-maintained, cleanly built site keeps the load times as low as possible, creating a better experience for the visitors. It also influences the search engines to give your high rankings, increasing your visibility.

7. Safeguard your Essential Files

Backing up your website files is a crucial step in website maintenance. This can be either done manually or through web hosting servers. If the website is not maintained and the backup is not followed religiously, you might have to lose all your website files. If it happens due to some external threat, the business might have to rebuild the whole website again from scratch, which would cost a significant amount of money & time for the business. If your business’s website is simple and informative, the monthly backup will be sufficient. However, if your website includes dynamic components such as an online store, or content and images that are constantly changing, then backing up is required more frequently.

8. Future Growth

Good growth-driven design requires not only a site’s content but also the structure to be updated regularly to meet the changing requirements of your business and your site’s visitors. It can be time-consuming and expensive if you are stuck with an amateur team of coders. To keep your business safe, good website maintenance providers can help your website from becoming junk. By making sure there is a place for everything, and everything is in order, your site can be futuristically developed, ensuring it always aids your future growth rather than hindering it.


Developing a well-built website & its maintenance is important for all businesses, regardless of the size or concerned sector. It doesn’t matter if your business is a non-profit, or it’s an eCommerce website selling dog food or offers professional services. Since we live in a digital age, websites make the brand tune in with their prospects or get sidelined in the competition.

Let us help you!

At Apptread, we help our clients with website development & maintenance. Our talented experts keep your website up and running 24/7, stress-free. Visit us to learn more about our website development services.